Cody Rhodes and Youth Bucks’ big January announcement
These three, the ones behind the biggest indie event called ALL IN in 2018, have been teasing a huge January announcement as to their futures.
This Thanksgiving-day weekend after trademarks were filed for a rumored pro wrestling vehicle dubbed All Elite Wrestling.
The rumored promotion has been linked to popular independent wrestlers Cody Rhodes, Kenny Omega, the Young Bucks (known collectively as The Elite) and Tony Khan—longtime wrestling fan, member of the billionaire Khan family and co-owner of the Jacksonville Jaguars. Trademarks filed include All Elite Wrestling, AEW, AEW Double or Nothing, Double or Nothing, AEW All Out, All Out and Tuesday Night Dynamite.
The most intriguing and potentially relevant trademark is the standard character mark for Tuesday Night Dynamite, which is implicit of aspirations for a weekly television show. It’s worth noting, WWE SmackDown Live is set to move from Tuesday to Friday nights come 2019.
AEW would be a distant competitor to WWE at best. At worst, it wouldn’t even warrant mention without some sort of content deal. The incentives for a wrestling promotion speak for themselves in a current climate where content providers are shelling out billions of dollars for combat sports promotions UFC, WWE and Bellator. Pro boxer Canelo Alvarez recently inked a five-year, 11-fight deal worth $365 million. The demand for content is there, especially in combat sports, but for All Elite Wrestling, the logistics may not be.
A potential streaming deal for an outside wrestling promotion will be difficult to secure given it would only garner a fraction of WWE’s industry-leading audience which averaged just over three million viewers per week for Raw in 2017. Earlier this year, All In: Zero Hour, the pre-show to the record-setting All In pay-per-view that drew over 10,000 fans, averaged just 196,000 viewers on WGN.